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In today's episode, Annette gives her professional advice on how to improve a club's ability to connect with the customer and provide a customer experience that's worth talking about. Listen and learn, as Annette teaches us how journey mapping can assist in that connection along with bringing "the customer into your team meetings."...

Lindsey Leemis is CRM & Technology Consultant for the Fitness Industry. Her focus is around membership sales, marketing & member experience. CRM stands for Customer Relationship Management. CRM system allows you to manage all your club members & prospects interactions from digital sources, club touchpoints and communication with your team in a single location. CRMs help you streamline processes, connect...

Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring “Selling Fitness: The Complete Guide to Selling Health Club Memberships,” she has created and published over 25 other sales, marketing and management training products for the industry....

Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance. During this show JT updates us on his visits to some US gyms, he tells us all about SIP’s and we chat about how consumers have changed the qualities...

Robbie Kellman Baxter is the author of The Membership Economy. A book that shows you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue. During this interview, Robbie takes us through her version of the sales acquisition funnel, we talk about displaying membership rates on your website, we delve into Superusers, what they mean to your business and...

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