05 Sep 188 Rachel Cosgrove 3 Ways to Make More Money in your Fitness Business
Rachel Cosgrove, 2012 IDEA Personal Trainer of the Year, co-owns and has operated Results Fitness, a fitness center in Southern California, for the past 16 years. ...
Marketing
29 Aug 187 The Science of Gym Membership Pricing: How to Get More Members and Make More Money
Do you want to know how to use pricing psychology in your fitness business? This week's guest, Mike Arce, is an expert on the subject of pricing psychology and consumer behaviour. In this blog, he talks about the decoy effect and exactly how you can use it in your fitness business....
30 Jun 178 Sean Cannell How to Start Your Own YouTube Channel
Sean Cannell is a YouTuber, international speaker, and business coach who built a seven figure media company helping entrepreneurs and creatives build their influence and income with online video...
09 May 170 Ten steps to creating a membership sales promotion with Kari Bedgood
Kari Bedgood oversees the marketing and public relations functions for Active Wellness....
02 May 169 Powerful and Profitable Digital Marketing with Alan Leach
Alan Leach is the Group General Manager and Director of Sales & Marketing at West Wood Clubs, Dublin, Ireland. ...
18 Apr 165 Michael Piercy: Impacting your Community to grow your fitness business and brand
Michael Piercy is the owner of The LAB in Fairfield, New Jersey. He is the recipient of the 2017 IDEA Personal Trainer of the Year award and has also been awarded the 2013 TRX FACEUP award for Overall Instructor of the Year. Michael represents brands such as Under Armour, TRX® and Matrix fitness as a Master Trainer. He...
13 Apr 164 Video Marketing Essentials for Fitness Professionals with Jason Hsiao – Intensive 2 of 4
Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to create high-performing marketing video designed to standout on social media. Prior to Animoto, Jason served as a television producer for MTV Networks....
06 Apr 162 Video Marketing Essentials for Fitness Professionals with Jason Hsiao – Intensive 1 of 4
Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to create high-performing marketing video designed to standout on social media. Prior to Animoto, Jason served as a television producer for MTV Networks....
04 Apr 161 Jessica Matthews Use Mindful Movement to Create a Memorable Member Experience
Jessica Matthews, M.S., E-RYT500 is an award-winning and industry leading fitness and wellness educator. ...
14 Feb 152 Emma Barry Key Lessons We Can Learn from Boutique Studios
Emma Barry (LA) is an observer and a catalyst. A founding member of group fitness juggernaut Les Mills International and previous Director of Group Fitness Programming for luxury-lifestyle brand Equinox. ...
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