225 How to use data to shape the customer experience

Steve Lesnard is an innovative marketing executive with 20+ years’ experience leading high-profile business growth, global brand campaigns, revolutionary product launches and strategic partnerships across sports, technology and lifestyle. Steve is a creative and strategic brand leader with a proven track record of integrated marketing excellence and digital innovation in an ever-evolving consumer landscape. Steve also has high-profile general management experience, driving an integrated P&L of $5+ billion wholesale annually. He is a dynamic and passionate leader who thrives on inspiring teams and nurturing distinctive ideas through curiosity, diverse thinking and empowerment. Steve believes in the power of big ideas that challenge the status quo, the ability of passionate people to bring them to life and the positive impact ideas can have on the world.

What you’ll learn

What type of consumer data can be collected?
How to script a clear customer journey.
3 ways a fitness owner can enhance their customer experience using data.

Episode Timeline

01: 48 Thank you to our podcast partner Gym Sales
02:14 Introducing this weeks guest, Steve Lesnard
03:02 Thank you to our podcast partner Gym Sales
03:47 What type of data can be collected about consumers?
05:45 What is some of the customer information to look out for?
07:57 Behind the scenes of the Nike/Apple collaboration
10:52 Leveraging data insights to best service customers
17:33 How to script a customer journey
23:39 Fitbizpiration: 3 ways to build your brand and enhance the customer experience
27:32 Bonus segment: Andrew Simmons from FILEX
33:40 Join us for the FILEX Meet up 2019
34:19 Thank you to our podcast partner Team Rockstar Fit
34:40 Precor QFF with Julie Creffield
36:39 Thank you to our podcast partner Tribe Team Training
37:30 Thank you to our foundation partner Active Management