27 Mar 225 How to use data to shape the customer experience
Steve Lesnard is an innovative marketing executive with 20+ years’ experience leading high-profile business growth, global brand 
campaigns, revolutionary product launches and strategic partnerships across sports, technology and lifestyle. Steve is a creative and strategic brand leader with a proven track record of integrated marketing excellence and digital innovation in an ever-evolving consumer landscape. Steve also has high-profile general management experience, driving an integrated P&L of $5+ billion wholesale annually. He is a dynamic and passionate leader who thrives on inspiring teams and nurturing distinctive ideas through curiosity, diverse thinking and empowerment. Steve believes in the power of big ideas that challenge the status quo, the ability of passionate people to bring them to life and the positive impact ideas can have on the world.
What you’ll learn
- What type of consumer data can be collected?
- How to script a clear customer journey.
- 3 ways a fitness owner can enhance their customer experience using data.
Precor Quick Fire Five Guest, Julie Creffield
Resources our experts shared in the show
Register for the FBP Family Meet Up
Episode mentioned in the show – Amanda Bond
