Does your brand ooze personality? Does your brand speak to your members and truly represent who you are? Why is it that some brands and logos seem to hit our 5 senses stronger than other brands. Take a listen how Brand Magic author suggests steps to update your brand. If you are considering changing or updating your brand or logo,...
Branding is like a tapestry. There are multiple facets that need to come together. 1) A clear message and 2) Strategic design. Weave them together, and it will be impactful. Naomi Gee shares her expert advice to help you stay consistent, clear, and cohesive in your brand....
Whether you're leading a team for the first time, or if you have years of experience, there's information in today's episode that will benefit all business owners and team leaders. Listen in as Martin Rooney shares valuable and easy to follow tips on key aspects of business leadership and how to build a great culture in your club. ...
Do you think you have what it takes to be a podcast guest? Brittney Lynn talks about the importance of pitching yourself to expand your brand and to help market yourself as a top expert in the fitness industry. Staying persistent and consistent is key and make sure when the opportunity present itself, come ready, prepared and confident!...
Our guest, Keenya Kelly, is a TikTok for Business Expert and breaks down how to use this social media platform to promote your business and your brand. She will encourage you to just get started and take it "one button at a time." TikTok became an overnight success during the pandemic as it quickly grew to 2.6 billion monthly users...
If you are thinking of purchasing a fitness franchise, this interview is a "must listen to." Rick brings his franchise expertise to this podcast and it is jammed packed with tidbits and important points to make your decision a successful one. Rick's purpose, in this episode, is to educate the buyer about both the pros and cons of purchasing a...
Debra along with her husband started Row House to offer a fitness option to those that didn't exercise. Having discovered the amazing benefits of the rowing machine, they packaged the all-in-one workout into an enjoyable and inclusive brand and have scaled it to 300 studios (plus 100+ for 2021) across the US. As a husband and wife team, they are...
Mohit Rajhans, co-founder of Think Start Inc. He has worked with most of Canada’s top media organizations, with a focus on major brands. Mohit's strategy and content development work has been featured around the world and he has also spent the last 8 years teaching continuing education at Humber College. With a large group of subject matter...
What do companies like Apple, Starbucks, Nike and Amazon have in common? All four of them are among the top most recognizable companies in the world. Peter Thew from Yoga Movement tells us how he was able to create a very recognizable yoga brand within his yoga studios. Learn from one of the best in the industry...
Adrian Antigua is the GM and sales manager for Gainesville Health & Fitness, which includes a 75,000-square-foot club with more than 28,000 members. GHF was recently recognized as one of the best small companies in America by Forbes Magazine. After graduating from the University of Florida, he discovered his passion for fitness, the power of company culture and the customer experience....
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