Active Management Tag

Joanna Stahl is the CEO & Founder of Go2Practice. Joanna is a 20 year industry veteran teaching for Crunch & Equinox Throughout her career, she has built third party brand partnerships for LifeTime Fitness and 24 Hour Fitness via in gym advertising and experiential marketing which included sponsored programming, sampling, branded areas, content and more...

Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring “Selling Fitness: The Complete Guide to Selling Health Club Memberships,” she has created and published over 25 other sales, marketing and management training products for the industry....

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