Can you identify the 4 types of scarcity in marketing? Do you know what happens to the brain when consumers experience scarcity? These are just a few questions that will be answered in today's episode with Mindy Weinstein. ...
Does your brand ooze personality? Does your brand speak to your members and truly represent who you are? Why is it that some brands and logos seem to hit our 5 senses stronger than other brands. Take a listen how Brand Magic author suggests steps to update your brand. If you are considering changing or updating your brand or logo,...
Just in time for your budget planning season! Danielle from Kickstart Accounting, Inc. loves to crush numbers, and she is here to give her expert advice on how to improve your profits by tweaking each of your profit centers by 1%. Also in this episode, Danielle dissects the 7 drivers in business: Price, Volume, Direct Labor Costs, Operating Expenses, Accounts...
There’s no better way to expand your fitness business brand than to get published. Media outlets are looking for people to tell their story, but they won’t chase you. YOU need to go to them and pitch the VALUE that you will bring to their listeners or audience. James Patrick, founder of FITposium, shares advice on how to be successful...
Lisa Haggis is a business expert, brand strategist and founder of Realize Your Brand. According to Lisa, your brand is the way you give people a reason to choose you. If you only have surface level marketing, your members won’t stay. I’d say that is a powerful statement. ...
In today's Thinking Ahead show, Jason Stowell sat down with Don Doyle, SVP of HealthPlex Associate. Don is a seasoned veteran of the health and wellness industry. He has been involved in club operations for over 20 years. During that time Don implemented many successful growth and development strategies. Don has been a featured speaker at IHRSA, Club Industry, and the Medical...
Are you curious about how Google can help your lead generation? According to Sydney and Megan, "Google is where it is at," when it comes to driving people through the door. Sit back and take a listen to the tips and tricks that Sydney and Megan deliver in this episode....
Do you ever wonder if your website is targeting your market? Is your website giving you more clients, more growth and more traffic? In today's episode, Jessica Freeman will guide you on how to answer these questions, plus give you her professional advice on how to make your website fresh, up to date and easy for your clients to...
After this episode, you will be able to turn yourself into an unexpected branding pioneer, plus you will learn how to find your creative self! Billy is here to teach you and your staff how to blow your customers minds by differentiating your business with bringing on the unexpected. Take time to listen to one of your fellow industry...
Dan is Australia's leading thinker and presenter on Behavioural Economics. Dan's expertise has seen him present on the topic at some of the biggest conferences in the world including SXSW in Austin, Texas and Mumbrella 360 in Sydney. In the last year alone, he's delivered over 100 presentations to marketers around the world, produced content franchises with Google and carsales.com.au,...
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