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Michelle Segar is a motivation scientist and author of "No Sweat! How the Simple Science of Motivation Can Bring You a Lifetime of Fitness". She is Director of the Sport, Health, and Activity Research and Policy Center at the University of Michigan, and Chair of the U.S. National Physical Activity Plan’s Communications Committee. No Sweat was chosen as the #1 book...

Robbie Kellman Baxter is the author of The Membership Economy. A book that shows you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue. During this interview, Robbie takes us through her version of the sales acquisition funnel, we talk about displaying membership rates on your website, we delve into Superusers, what they mean to your business and...

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