186 Creating the Ultimate Group Fitness Business Model with Amy B Thompson

Amy Thompson is a national account executive for Les Mills USA, she is experienced in leading operations, sales, training and programming for her own studio, several multi-club fitness chains and franchise fitness brands.

Amy is an advocate for the fitness industry and volunteers in positions including Program Director Committee Chair for IDEA, Advisory Panel for ACE and Chair of the Advisory Board for the National Personal Training Institute.

One of the first ways I got to know Amy was through the incredible group she founded, the Fitness Professionals Networking Group where nearly 27,000 professionals share, collaborate and support each other’s businesses.

In her current role with Les Mills, Amy consults with business owners and executives to increase membership, to engage and retain members and to future-proof their clubs.

She was the IDEA Program Director of the Year Award Finalist 2016 & 2017 and IDEA Fitness Leader of the Year Finalist in 2018.

During this weeks show, we talk about the relationship between group fitness and member retention, the effect virtual fitness has on the member experience, why its important to go back to basics with our class names and schedules and how to use Group exercise to optimize retention.

What you’ll learn

The relationship between group fitness and member retention
The effect virtual fitness has on the member experience
Why its important to go back to basics with our class names and schedules
How to use group exercise to optimize retention

Episode Timeline

00:43 Thank you to this months premier podcast partner Team Rock Star Fit
03:29 Welcome to Amy B Thompson
03:48 Latest research on the relationship between group fitness and member retention
06:28 What effect does Virtual Fitness have on the member experience
10:06 Using group fitness to improve member retention
14:59 What role do group fitness instructors play?
20:04 Fitbizpiration How to use Group exercise to optimize retention
23:16 Message from our partner Tribe Team Training
22:49 Take a look at the #FBPFamily Discounts Page
23:30 Precor Quick Fire Five with Mike Arce

Access the transcription of this interview