Is your inconsistent branding costing you clients? Our guest expert Seran Glanfield points out that studio owners often struggle with maintaining a consistent visual brand, diluting their memorability and impacting client recognition. She notes the critical role of consistent visual elements like logos and colors across all platforms. A clear, targeted message resonates far more effectively than a broad approach that speaks to no one. Tune in to this Fitness Business Podcast episode to discover how to refine your marketing approach, attract the right clients, and avoid common branding and messaging pitfalls that could be costing you business.
ABOUT OUR GUEST
Seran Glanfield, founder of Spring Three and host of the award-winning Pilates Business Podcast, is a leading business coach and consultant to boutique fitness studio owners around the world. With over a decade of hands-on experience, Seran has masterminded the growth and development of hundreds of studios, becoming the go-to expert for those looking to scale their studios, transforming them into sustainably profitable, streamlined studios.
Seran’s expertise encompasses all facets of business management, including marketing, retention, sales, team management, pricing, and strategic growth.
A graduate from the prestigious London School of Economics, Seran is also a MINDBODY certified business consultant, Walla Business Consultant and both Power Pilates and Romana’s Pilates trained Certified Pilates Teacher.
Dr. Patrick K. Porter, PhD, is an award-winning author/speaker and the Founder of BrainTap®. He has dedicated his life to studying neuropsychology with the goal of bettering a billion brains. For years it was believed that we have a set number of brain cells, that our intelligence quotient is fixed, and our brains do not change. Dr. Porter’s clinical experience and research told a different story, revealing that the human brain is, in fact, plastic, making it capable of change, improvement and expansion.
This exploration led to the development of BrainTap, transforming the lives of thousands of people. BrainTap now offers over 1800 original audio sessions in 12 languages and serves a worldwide user base with its mobile app and headset. Dr. Porter has been featured in The Wall Street Journal, People, Entrepreneur, INC and on ABC, NBC, CBS as an expert in brain health & wellness, and has been the recipient of numerous awards for his research and achievements in the realm of brain-based wellness including the 2020 IAFNR Lifetime Achievement Award, the GWEN Luminary Award, the Health 2.0 Outstanding Organization Award, Shine Magazine 2023 Health and Wellbeing Award, the Health Magazine Award for his Sleep Rx Series and the International Researcher of the Year Award.
key takeaways
Brain Fitness: Learn from Dr. Patrick Porter about achieving peak brain performance through diet, exercise, and technology like BrainTap.
Marketing Strategies: Saran Glanfield reveals the biggest marketing challenges for studio owners and how to target your ideal client.
Actionable Insights: This season is all about taking action, with practical tips to implement in your fitness business immediately.
“When your messaging is broad, when you’re trying to reach everybody, it won’t actually resonate with anyone specifically.” – Seran Glanfield
“If you’re inconsistent with the visual elements of your brand, it’s a problem because you lose that repetition, the value of being repetitive, and you aren’t as memorable.” – Seran Glanfield
“If you’re not sleeping well, or you’re not thinking right, or you’re not performing right, the first place to look is between your ears.” – Dr Patrick Porter
“When you have a propensity to be negative, you actually shut down the genes that will make you succeed…your brain will make you right 100% of the time.” – Dr Patrick Porter
Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
With nearly 1 million downloads, The Fitness Business Podcast is the most practical podcast in the world. Subscribe to the show notes now for all the resources guests share delivered to your inbox.
