Dr. Michelle Segar's episode is about her latest book The Joy Choice: How to Finally Achieve Lasting Changes in Eating and Exercise. The Joy Choice was written to help us understand the brain's self-management system. Michelle poses the question and then answers the question, "Why do our eating and exercise plans so often crash when they come up against real...
Michelle Segar is a motivation scientist and author of critically acclaimed “No Sweat! How the Simple Science of Motivation Can Bring You a Lifetime of Fitness”. Michelle first appeared on The Fitness Business Podcast in show 33 when she talked about her book No Sweat. This week we caught up again and this time we chatted about: An exciting new project Michelle is working...
Introducing a guru of Fitness Business Strategy – Bill McBride! Bill is a health club industry veteran, he has worked in all aspects of sales, marketing, leadership, management, member experience and operations and currently serves as the Co-Founder, President & CEO of Active Sports Clubs. During this episode we chat to Bill about the threat of substitution and what it...
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