Even with COVID mostly behind us, everyone from your staff to your members are thinking about cleanliness. All this additional focus on cleaning means you need to get it right. If you get it right, there’s ways to then leverage that to really boost your bottom line. ...
As the International fitness industry scrambles for leads, the traditional digital marketing response is to increase your spend on Facebook ads. The changes to iOS14 has meant both reach and cost has changed significantly. So I set out to find out how we can use other digital platforms for you to market your business....
Many industry friends and colleagues have faced change (let us not say pivot!) over the last 18 months – some have embraced this and emerged beautifully others have found it more difficult and needed more nudges. I would like to share strategies that have helped me and my clients, I hope this will help others as we all...
Group fitness has changed forever, which means it's time to update our definition of the 'rock star' instructor. ...
Have you heard about the latest stimulus from the IRS to help small businesses, known as the Employee Retention Credit? If you haven't yet, buckle up! ...
As we face the “re-opening” & “re-bounding” of our industry, we have to make some disciplined decisions: What do we create? What do we eliminate? And what do we improve/evolve? ...
When it comes to decision-making, it is always best to go with ‘real’ as opposed to ‘feel’. ‘Feel’ is based on emotion, while ‘real’ is based on data and facts. ...
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