061 A Marathon, Snapchat, Email Marketing and Role Play - It's Our Licorice Allsorts Show!

This week our guest is Justin Tamsett, the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance.

It’s been a few months since our last catch up, so this weeks show is a little bit of a mixed bag. We chat about a marathon, snapchat, email marketing and role play – there is lots of ground to cover!

Episode Timeline

00:50 – Introducing this weeks show
02:11 – Welcome back to JT
03:34 – How did injury effect mindset in the lead up to the marathon.
08:12 – Listener question: what social media platform should we be on?
11:20 – Do so many new models in the fitness market make it confusing?
16:00 – How many emails are too many emails for clients?
19:28 – Take-aways from shows 51 and 52 with Jeb Blount
25:00 – Role play for sales staff
27:50 – Updates from the Active Management membership
31:07 – Sponsor message from Active Management
31:45 – Top take-aways from this weeks show
33:18 – Quick Fire Five with Vickie Saunders

Top Tips From The Show

Focus on the social media platforms that your clients are on and have the discipline to do that really well.

Learn from different models in the fitness market – but don’t get confused by them. Stick to what you believe is right for your business.

Every email you send to your clients must add value.

If people don’t trust and connect with us, then we have to sell to them – which we want to avoid!

Role play isn’t evil, you can make it fun like a game. Every professional sporting team practices before a game, so we should be no different.

Inspirational Quotes From The Experts

“Every email you send to your clients must add value” – Justin Tamsett

Resources Our Experts Shared In The Show

Justin Tamsett
Website
Facebook
Twitter

Show Sponsors
REX Roundtables
Active Management

Shows Mentioned
Show 51
Show 52

July Giveaway!

Tweetables – Share The Experts Knowledge To #STRENGTHEN

Get on the platforms that your clients are on @JTActivemgmt

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Every email you send to your clients must add value @JTActivemgmt

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Role play isn’t evil! @JTActivemgmt

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Make it like a game, and role play can be fun! @JTActivemgmt

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Share Your Thoughts

Tell us your #1 Takeaway from this show or what success you have had from implementing an idea you heard here! Comment below and you could win a 3 minute interview on the Fitness Business Podcast!