411 The Value Proposition for Gaining, Training, and Retaining Your Staff

411 The Value Proposition for Gaining, Training, and Retaining Your Staff

The Value Proposition is where Sarah Pellegrino chats with an industry supplier to find out the value they bring to their customers and the industry.  You will not only hear about the features of the product or service – which you can read on their websites or brochures – you will hear about the deep value and return of investment for you!   


  • David Van Daff – Director of Industry Relations for ClubConnect, and NASM
  • Shannon Fable – Fitness Industry Consultant and Group Fitness Expert
  • Mark Mastrov – Founder of New Evolution Ventures and Founder of 24 Hour Fitness

Show Summary

ClubConnect is the leading fitness education, and training platform in the world. With 700 certifications and 9000 health club partnerships globally, learn how you can gain, train, and retain your elite fitness professionals at a fraction of the cost.

Ask yourself:

How much time do you spend verifying your trainers credentials?

How much money does it cost you to onboard one fitness professional, let alone retain them?

How do you manage continuing education?

If there is manual work and heavy expenses in any of the above processes for you, ClubConnect can really make a difference in your business!

You’ll learn how ClubConnect’s platform and benefits will help you attract the best fit pros in the business. Where free child care and free memberships used to suffice before, today’s fit pro wants to feel invested in and supported throughout their career – and ClubConnect helps you do that.

Training and continuing education can be extremely time consuming to manage and we know that not all continuing education is created equal. Partnering with ClubConnect means you’ll have access to over 700 education courses and their team is dedicated to adding 10-20 courses per month to ensure your fit pros have the most up to date information at their fingertips. Course examples are CPR, customer service, training special populations, modality training, new equipment education, virtual and hybrid training, flexibility, nutrition and so much more.

Another benefit is the role that ClubConnect plays in staff retention. Let the education dashboard ‘gamify’ continuing education for your staff members, while it manages what certifications need to be renewed and when. Protect your investment in your fitness staff by partnering with ClubConnect to support them throughout the lifetime of their professional journey!

What you’ll learn:

  1. Gain – Hear tips and tricks from our group fitness experts as to what ‘perks’ work in today’s market to gain elite fitness professionals. The industry has changed and incentives that sweetened the deal years ago, just don’t work today.
  2. Train – ClubConnect offers online training of 700+ courses, and they are adding 1—20 per month. This means that your staff has access to the best certifying instructors, anytime, anywhere and the content they have to choose from is always refreshing and relevant!
  3. Retain – Not all continuing education is created equal: it’s gotten expensive and time consuming to manage who needs what certification when. Let ClubConnect’s education platform manage that for you. It will help you provide supplemental education as well as remind you when fit pros are up for re-certification as to not let those certifications lapse!



Resources Our Experts Shared in the Show




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