Fred Hoffman, M.Ed., is the author of Going Global: An Expert’s Guide to Working Abroad in the International Fitness Industry, and the owner of Fitness Resources, an education and consultancy company. He is the recipient of the 2007 IDEA Fitness Instructor of the Year Award and has over thirty years of experience in the fitness and health industry. During this...
Krista Popowych is the 2014 IDEA Fitness Instructor of the Year award winner and a two-time Can-Fit-Pro Canadian Fitness Presenter of the Year. Shes an international trainer and education consultant for Keiser® and JumpSport® a TV personality, DVD creator and talent, past program director, published author, professional speaker and Adidas 3-stripe team sponsored! (And that’s just her short bio!) With...
Introducing a guru of Fitness Business Strategy – Bill McBride! Bill is a health club industry veteran, he has worked in all aspects of sales, marketing, leadership, management, member experience and operations and currently serves as the Co-Founder, President & CEO of Active Sports Clubs. During this episode we chat to Bill about the threat of substitution and what it...
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