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    Bill is a health club industry veteran with over 25 years of experience leading and managing all aspects of commercial health clubs, medical fitness centers, residential, community, multi-tenant and corporate fitness sites. He co-founded Active Sports Clubs and Active Wellness, LLC and owns a health club consultancy - BMC3. Bill has served as Chairman of the International Health, Racquet & Sportsclub...

Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring “Selling Fitness: The Complete Guide to Selling Health Club Memberships,” she has created and published over 25 other sales, marketing and management training products for the industry. Most recently Casey has created an entire line of comprehensive training programs that are delivered...

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