Fred Hoffman, M.Ed., is the author of Going Global: An Expert’s Guide to Working Abroad in the International Fitness Industry, and the owner of Fitness Resources, an education and consultancy company. He is the recipient of the 2007 IDEA Fitness Instructor of the Year Award and has over thirty years of experience in the fitness and health industry. During this...
Krista Popowych is the 2014 IDEA Fitness Instructor of the Year award winner and a two-time Can-Fit-Pro Canadian Fitness Presenter of the Year. Shes an international trainer and education consultant for Keiser® and JumpSport® a TV personality, DVD creator and talent, past program director, published author, professional speaker and Adidas 3-stripe team sponsored! (And that’s just her short bio!) With...
Amanda Vogel is the owner of Active Voice, a writing, editing and consulting service for the fitness industry. She’s a Hootsuite-certified social media consultant for fitness brands and public figures and a Fitness Technology Spokesperson for IDEA. During this interview Amanda shares her tips on why its essential to truly understand your customer, the importance of strategy and planning...
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