With a staggering 181% increase in strength equipment usage between 2012 and 2022, as reported by Track My Gym, strength training has become the hottest trend in the fitness industry....
Are you looking for a unique and effective way to market your gym, attract new members and retain members and staff? Podcasting is the answer. In this episode, we explore how gyms can leverage podcasts to build community, increase member and staff retention, and position themselves as thought leaders in the fitness industry....
Learn how to become more productive with ChatGPT and save approximately 20 hours per week! Join us as productivity expert Donna McGeorge shares her insights into the revolution that is AI....
Unlock the Secrets to Instagram Mastery! Rev up your social media presence on Instagram by making a few simple changes. Joanne Hernon visits the podcast today to help you go from being overwhelmed by content creation to growing your following, increasing your engagement, and picking up your sales....
Build your credibility and authority in your niche with podcasting. Today’s guest explains that by creating a deeper connection, through podcasting, it will directly have a a positive effect on your business....
R.A.M. (random acts of marketing) is a catchy phrase Debbie Oster warns all marketing directors to steer clear from. It's easy to throw ideas out there and hope that one of them sticks, but this form of marketing is setting your business up for failure. In this episode, Debbie guides you to success by preaching how important it is to...
Mason Bendewald has helped build top fitness companies and coached trainers to become on-camera fitness stars. ...
Can you identify the 4 types of scarcity in marketing? Do you know what happens to the brain when consumers experience scarcity? These are just a few questions that will be answered in today's episode with Mindy Weinstein. ...
Does your brand ooze personality? Does your brand speak to your members and truly represent who you are? Why is it that some brands and logos seem to hit our 5 senses stronger than other brands. Take a listen how Brand Magic author suggests steps to update your brand. If you are considering changing or updating your brand or logo,...
As we wrap up our Generations in the Gym series, Dr. Sarah Marion is here for our final segment on the Baby Boomers. Dr. Marion shares some insights on what baby boomers are looking for in a fitness program, and how to best reach them. Learn tips for attracting boomers into fitness facilities that will help make the gym more...
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