Jarron Aizen is the founder and CEO of Hapana, a studio and club management software company that helps automate operations, increase revenue, and nurture client relations. Recently, Hapana underwent a re-branding process, transforming the company from One Fit Stop to Hapana. Jarron recounts the journey of this transformation, noting that it wasn’t supposed to be a complete re-branding at first, but simply a refresh of the One Fit Stop brand. Hapana originally began their journey working with personal trainers, and has since expanded to helping gyms and studios.

This could be a masterclass for anyone thinking about re-branding their own company.