Dylan Webster is the Managing Director of the Fitness Sales Academy and the author of Fitness Sales: Logic, Seat, Emotion. Dylan is motivated to change the way members and guests are exposed to fitness by upgrading the sales skills of fitness professionals/ Dylan leverages his extensive knowledge of fitness, social psychology, and human behavior, to coach others to unlock their full potential.
Dylan leads a discussion on modernizing the fitness sales process and where fitness professionals can improve their sales abilities. He raises the question, “Should employees selling fitness be certified?” Listen to Dylan’s approach to “selling” fitness and you will certainly begin to ask your potential members better questions during their sales experience.
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