Nick Parker is a  Fitness Marketing Expert and the Founder/CEO at LEADLION, a marketing agency that helps health clubs, gyms, and fitness centers grow exponentially with our unique R.O.A.R method of marketing.

He has  been involved in the fitness industry for over 23 years in different capacities from sales and marketing to business training for over 500 fitness employees and 54 clubs to owning multiple locations with a successful exit.

In this episode, Nick answers top marketing questions to help owners promote their businesses for 2021. Listen to Nick’s top advice for optimal advertising on social media platforms. Nick also stresses the importance of on-line reviews and gives advice on how to gather more reviews for your future members to read

Your Podcast Snapshot

• The best places to spend your marketing dollars
• The fastest way owners can boost their marketing ROI
• Importance of the on-line reputation

Episode Timeline

• 0:06- Fitness Business Podcast Snapshot
• 0:29- A word from our podcast partner, Team Rock Star Fit
• 1:23- Introduction to our guest Nick Parker, LeadLion
• 1:58 – Welcome Nick Parker 
• 2:37- The best places to spend your marketing dollars
• 4:18- How do you increase your engagement
• 10:18- The fastest way owners can boost their marketing ROI
• 12:58- Biggest mistakes club make when advertising
• 18:31- Importance of the on-line reputation
• 23:04- KeepMe Fitbizspiration
• 24:14- Thank you Nick Parker, Lead Lion Marketing 
• 25:58- A message from podcast partner Tribe Team Training 
• 26:30- Quick Fire Five, Brittany Welk 
• 29:40- A message from MX Metrics
• 30:30- Our founding partner, Active Management

Resources Our Experts Shared in the Show

E Myth Revisited by Michael Gerber

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