318 The Value Proposition for Raising the Bar with Eleiko

318 The Value Proposition for Raising the Bar with Eleiko

The Value Proposition is where Sarah Pellegrino chats with an industry supplier to find out the value they bring to their customers and the industry.  You will not only hear about the features of the product or service – which you can read on their websites or brochures – you will hear about the deep value and return of investment for you!

To be the best, you must train with the best products. When you purchase an Eleiko barbell, you’re purchasing a premium, best-in-class product that will not bend. You’re partnering with a family-owned company that is known for 60 years of strength and innovation. They’re a global company that knows strength is a universal language. With the rise of commercial gyms adapting weightlifting programming, Eleiko is motivated and supportive of weightlifting being accessible to so many people – because being strong is essential to living life to the fullest. Join us for this month’s episode of The Value Proposition to learn how they make best-in-class products, where their marketing inspiration comes from to drop their dumbbells out windows for testing, and the education component that drives it all forward!


  • Rickard Blomberg, President of Eleiko
  • Surya Cox, Eleiko’s Head of Marketing
  • Rodney Corn, Eleiko’s Director of Education

What You’ll Learn

  • What it is about their products that makes them so elite
  • Their marketing methodology and how thinking outside the box led to a successful campaign
  • How education drives the company and its partners forward

Connect with the Team at Eleiko

Website – https://www.eleiko.com

In the US? Email [email protected]

Global Email – [email protected]



With nearly 1 million downloads, The Fitness Business Podcast is the most practical podcast in the world.  Subscribe to the show notes now for all the resources guests share delivered to your inbox.