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222 Dr Paul Bedford Steps to Creating a Retention Plan for Your Fitness Business

222 Dr Paul Bedford Steps to Creating a Retention Plan for Your Fitness Business

Dr Paul Bedford has over 20 years experience working in the fitness industry, including roles as a gym instructor, personal trainer, Paul Bedfordfitness manager and club manager. He has a master’s degree in exercise and health behaviours, and a PhD from the London Sports Institute. The aim of his PhD research was to identify interventions in a gym environment to increase adherence. The study increased average participation from 6 months to 13 months. He then went onto develop a training programme to assist retention that has now been delivered to 25 operators, involving nearly 93 facilities.

Our intensive shows are designed specifically to be like a short course, where you will learn practical steps throughout the episode.

Our expert guest for this show will be walking us through Steps to Creating a Retention Plan for Your Fitness Business.

What you’ll learn

  • What data to capture and measure to help you build a retention strategy
  • How to build your customer journey to improve your retention.
  • VIP Visits and how they effect retention
  • Digital intervention. How to use a CRM system for retention rather than sales

 

Resources our experts shared in the show

Learn more about Pixels

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