Rachel Cosgrove, 2012 IDEA Personal Trainer of the Year, co-owns and has operated Results Fitness, a fitness center in Southern California, for the past 16 years. ...
Do you want to know how to use pricing psychology in your fitness business? This week's guest, Mike Arce, is an expert on the subject of pricing psychology and consumer behaviour. In this blog, he talks about the decoy effect and exactly how you can use it in your fitness business....
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