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Will Phillips is the founder and CEO of REX Roundtables. Over the past 45 years Will Phillips has consulted with about 800 organizations in 34 industries; he is an avid reader of management/business books; magazines and specialized journals; and as you will hear in todays interview, Will has a knack for extracting significant information and observations and translating and applying...

Robbie Kellman Baxter is the author of The Membership Economy. A book that shows you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue. During this interview, Robbie takes us through her version of the sales acquisition funnel, we talk about displaying membership rates on your website, we delve into Superusers, what they mean to your business and...

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