27 Nov 028 Bill Besselman – How Embracing Technology Can Help You Better Engage With Members And Clients

Bill Besselman is the VP of Connected Fitness Strategy and Integration at Under Armour. Bill manages all aspects of Under Armour’s digital strategy development, including integration of recent acquisitions MapMyFitness, MyFitnessPal and Endomondo into the Under Armour business. During his time leading the corporate strategy team Bill’s role was to identify, gather, and drive strategic initiatives and the voice of the...