16 Oct 022 Justin Tamsett – Focus Your Attention On Human Resources And Why Not To Rely on Traditional Demographics for Your Marketing

In this weeks show, JT from Active Management shares some new research about the role of people in our business, he asks the question are we paying them enough attention and should there be a stronger focus on Human Resources in our businesses. We then dive into demographics and how we can no longer assume that traditional segmentation is relevant, and...