114 Mark Schaefer How to Build Your Personal Brand and Become Known

114 Mark Schaefer How to Build Your Personal Brand and Become Known



Mark W. Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world.

Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He specializes in marketing strategy and social media workshops and clients include both start-ups and global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government.  He recently released a book called KNOWN – the handbook for building and unleashing your personal brand in the digital age.  During this interview Mark talks about becoming Known in the fitness industry.


What you’ll learn


  • 4 Step path to becoming Known
  • Considerations for building your personal brand
  • The importance of finding a unique point of difference

[maxbutton id=”8″ url=”https://fitnessbusinesspodcast.com/transcription-mark-schaefer-114/” ]


Resources Our Experts Shared In The Show


Click book to purchase
Click workbook to purchase

Mark W. Schaefer Website – BusinessesGrow.com 

Louise from BodyCare Health Club

BodyCare Health Club 14 Day Facebook Video Campaign

Precor Quick Fire Five 


Special guest Daniel Nyiri 

Book recommended by Daniel Nyiri

Click on image to purchase

Shows mentioned:

087 Mike Arce – How to Sell Personal Training and Fitness Memberships Easily

042 Mike Arce – Social Media Marketing for Fitness Businesses

Show Sponsors


Tribe Team Training

Tweetables – Share The Experts Knowledge


[Tweet “You have three choices:write something, record audio or create a video series @markwschaefer“]

[Tweet “Whats the space online that you want to own? @markwschaefer“]

[Tweet “Part of establishing your personal brand is the journey @markwschaefer“]



With nearly 1 million downloads, The Fitness Business Podcast is the most practical podcast in the world.  Subscribe to the show notes now for all the resources guests share delivered to your inbox.