058 Lisa Simone Richards - How To Get Your Fitness Brand In The Media

Lisa Simone Richards is a publicity expert for fitpros and wellness-preneurs who are dying to see themselves and their businesses featured in magazines, on TV and around the web. As the Principal of PR agency Vitality PR & Communications in Toronto and the creator of Make Media Friends an online PR school for health, fitness and wellness entrepreneurs; she’s here to teach you how to connect with the right media personalities and use the power of publicity to get your brand in the spotlight and attract your perfect clients.

During this show Lisa shares tips on where to start, how often to pitch stories, how to get published and how to get FREE publicity! All that and much more!

Episode Timeline

00:50 – Introducing this weeks show
02:51 – Meeting Lisa Simone Richards
04:30 – Hurdles on your road to success
05:13 – How do you determine if there is a story in your business?
07:26 – How often should you pitch stories to the media?
08:02 – What is the process of sending a press release?
10:09 – How do you identify what media our customers are consuming?
12:00 – Is it about who you know?
15:55 – What shouldn’t we do when reaching out to the media?
20:00 – What should we include in a media brief?
21:55 – How much do you pay a PR agency or consultant?
25:32 – Lisa’s Fitbizpiration to get FREE media coverage
28:06 – Message from sponsor Visual Fitness Planner
30:10 – BONUS Segment: Bill McBride talks about IHRSA 2016 and the IHRSA Institute
35:20 – Top take-aways
36:03 – Special gift for all our Tribe

Top Tips From The Show

Everybody has a story, the challenge is to come up with an interesting way to tell it.

Capitalise on stories that are already existing – think about seasonal stories around Winter, Summer etc.

Pitch when you have something of value to share.

Always consider how your product or service relates to the audience.

Social Media is a great way to connect to key media contacts like fitness and lifestyle editors.

Inspirational Quotes From The Experts

Everybody has a story, the challenge is to come up with an interesting way to tell it – Lisa Simone Richards

Resources Our Experts Shared In The Show

Lisa Simone Richards
Website
Twitter
Facebook

Bill McBride
http://hub.ihrsa.org/ihrsa-institute-2016

Show Sponsors
Tribe Team Training
Visual Fitness Planner

June Giveaway!

Tweetables – Share The Experts Knowledge To #STRENGTHEN

Everybody has a story @ellerich

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Death to the press release! @ellerich

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Nobody cares as much about your business as you do! @ellerich

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Pitch when you have something of value to share @ellerich

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Relationships are becoming everything @ellerich

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Share Your Thoughts

Tell us your #1 Takeaway from this show or what success you have had from implementing an idea you heard here! Comment below and you could win a 3 minute interview on the Fitness Business Podcast!