405 Boost Sales by Understanding Consumer Biases with Dan Monheit

405 Boost Sales by Understanding Consumer Biases with Dan Monheit

Dan is Australia’s leading thinker and presenter on Behavioural Economics. Dan’s expertise has seen him present on the topic at some of the biggest conferences in the world including SXSW in Austin, Texas and Mumbrella 360 in Sydney. In the last year alone, he’s delivered over 100 presentations to marketers around the world, produced content franchises with Google and carsales.com.au, and contributed to over a dozen publications. Dan Monheit is also co-founder of Hardhat, the creative agency built on behaviour.

Have you wonder why people do what they do or why they buy what they buy? Today, our guest, Dan Monheit owner of Hardhat is going to answer those two questions for us when he speaks on how to boost sales by understanding consumer biases. Hardhat is an independent creative agency that helps brands capitalize on the how, when, where, what, and why of human behaviour. What makes people tick, click, swipe, buy, and believe? Dan Moheit has all those answers for you in today’s episode.

Your Podcast Snapshot

  • What are consumer biases?
  • How do consumer biases impact sales, marketing, and retention?
  • What are the top 5 consumer biases?

Quick Fire Five

Marcey Radar


Resources Our Experts Shared in the Show

Freak Factor by David Rendall


Contact Today’s Guest

Dan Monheit
Website | Facebook | Built on Behaviour Guide by Hardhat


This Week’s Podcast Partners



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