367 The Future of Fitness with Dr Michael Rucker

367 The Future of Fitness with Dr Michael Rucker

Dr. Rucker operates as the Chief Digital Officer for Active Wellness, overseeing the companies digital strategy. He is also the author of The Fun Habit, a book offering a practical reframing of positive psychology, making the case we should cultivate the habit of fun to bring a greater sense of happiness and joy to our lives, coming out later this year. Approaching almost two decades as a strategist in the areas of product development, marketing, and technology Mike’s focus has moved from solely developing and delivering product launches and digital media campaigns to establishing thought leadership in the field of health and wellness, specifically regarding tactics to attract and motivate people towards healthier behaviors. He is a charter member of the International Positive Psychology Association, as well as a member of the American Psychological Association. He is accredited by the American College of Sports Medicine.  Fun fact: Mike is a  Clydesdale athlete who proudly touts being a two-time Ironman.

Discover the fast forward movement of technology in the fitness industry since the start of the pandemic. Dr. Michael Rucker breaks down how the pandemic has pushed along technology in the industry and which technology  is here to stay and which ones are possible fads. Don’t miss this educational episode to bring technology into your club.

Your Podcast Snapshot

  • How the pandemic pushed along the tech path
  • The technology side of the fitness industry
  • Which Technology that is here to stay

Resources Our Expert Shared in the Show

Thinking Fast and Slow by Daniel Kahneman


Contact Today’s Guest

Dr Michael Rucker
Website | Facebook | Instagram


Quick Fire Five Guest

James Kerr

This Week’s Podcast Partners






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