13 Nov 263 Inside the Total Fitness Personal Leadership Program with CEO Sophie Lawler
Sophie Lawler is at the helm of Total Fitness as CEO, she is one of the youngest CEO’s in the industry.
With 20 years’ fitness experience, Sophie has previously transformed Fitness First, overseeing strategic growth, and the development of new products and propositions in the UK and overseas.
Sophie applies her passion, unique leadership culture and vast experience to Total Fitness, where the power of people has grown the membership base by 10% this year to date.
Contact Today’s Guest, Sophie Lawler
Episodes Mentioned In Today’s Show
Precor Quick Fire Five, Tony De Leede
Resources Our Experts Shared in the Show
Book recommended by Sophie Lawler
REWIND Show This Week
During the interview:
What it means to take a human centered approach to your marketing
Why the connection between your employees and your customers is instrumental to your marketing strategy and he shares an example of a well-known fitness brand that is leading the way when it comes to customer interaction