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241 How to Use Authority Marketing to Make Competition Irrelevant

241 How to Use Authority Marketing to Make Competition Irrelevant

Adam Witty is the Founder and Chief Executive Officer of Advantage and Forbes Books.

Adam has authored and co-authored several books including Lead The Field: How To Become An Authority And Dominate Your Competition, 21 Ways to Build Your Business with a Book and the book we are speaking about today, Authority Marketing: How To Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant.

What you’ll learn

  • What is Authority Marketing?
  • The 7 Pillars of Authority Marketing
  • A look at a fitness industry case study

 

Resources our experts shared in the show

Adam Witty: Website

Sponsors

ABC Financial



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