239 Using Your Brand and Data to Engage Prospects

19 Jun 239 Using Your Brand and Data to Engage Prospects

Posted at 08:30h in Chantal Brodrick, Marketing, Weekly by Chantal Brodrick

Andrés Lopez-Varela is the Head of Strategy at Storyation, an award-winning content agency, working with brands such as Blackmores, Destination NSW, MetLife, City of Sydney and BHP.

Andrés led the content program for Tourism Australia as the global content editor from 2014 to 2017 when he oversaw content produced for visitors to Australia from around the world. He’s also held senior strategy roles at agencies like One Green Bean and Weber Shandwick to deliver digital and content marketing programs for brands like Coca-Cola, Swisse, Commonwealth Bank, Pfizer, PlayStation and others.

What you’ll learn

Why you should consider shifting your marketing focus to audiences, and away from Customers
How your brand story should fit into your marketing strategy
3 tips for a fitness business to start building a strategy around brand and content