092 Scott Rawcliffe - The 5 Things Needed for a Successful Facebook Marketing Campaign

Scott Rawcliffe is a trainer geek turned social media nerd who is an international presenter and the social media marketing mind behind some of the biggest names in the fitness industry.

He specializes in helping fitness professionals grow their business and influence, through the power of Facebook marketing.

You Will Learn

The type of content a fitness business should be producing to build customer connection
The most important metric to measure Facebook marketing success
Scott’s recommendations around using Facebook Live
5 things needed for a successful Facebook marketing campaign

Episode Timeline

01:07 – Introduction to todays show
02:02 – Message from ABC Financial
02:36 – FlashBack Show – Show 21 Robbie Kellman-Baxter
03:00 – FREE E-Book The Books that shape our Leaders (Alicia can we include another link here)
03:49 – Scott Rawcliffe shares his favorite rituals and apps to stay on top of a busy workload
07:18 – How should a fitness business approach Facebook marketing?
10:22 – What sort of content should we be producing to help build relationships with customers?
12:11 – Differences between marketing a gym Vs a personal trainer
14:58 – How do we measure Facebook marketing success?
22:24 – 5 things needed for a successful marketing campaign
25:19 – How do we leverage Facebook live to drive interest to our business
30:10 – First step to take when looking for a social media coach/consultant
34:00 – Message from Tribe Team Training
34:14 – Top 3 tips for facebook marketing
35:06 – Precor Quick Fire Five with Andrew Watson
37:05 – BONUS Segment with Lynne Nieto from Augies Quest