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091 Luke Carlson – Identifying Your Core Purpose Makes Your Fitness Business Unique – Learn More

091 Luke Carlson – Identifying Your Core Purpose Makes Your Fitness Business Unique – Learn More

Luke Carlson

Luke Carlson is the founder and CEO of Discover Strength whose personal training facilities are among the highest volume/revenue training facilities in the US.

Luke is a sought after speaker to businesses and leaders in a variety of industries. Luke is an ACSM Certified Exercise Physiologist and has a BS Bachelor of Science and MS Master of Science in Kinesiology from the University of Minnesota.

You Will Learn

  • The importance of having a clear core purpose and core values for your business
  • Why it is so important to understand what truly makes you different as a club and he outlines an exercise to do before you do any marketing for your business
  • What that means to promise – and deliver five star customer service

Tweetables – Share The Experts Knowledge

Resources Our Experts Shared In The Show

Luke Carlson
Website
Twitter

Books Mentioned
Man’s Search for Meaning
Good to Great: Why Some Companies Make the Leap and Others Don’t

Precor Quick Fire Five with Scott Rawcliffe
Mindset: The New Psychology of Success

Show Sponsors
ABC Financial
Precor

Augies Quest
12th Annual Bash for Augie’s Quest

IHRSA 2017 – 8th to 11th March in Los Angeles
Website

FILEX 2017 – 28th to 30th April in Sydney
Website



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