18 Oct 530 Improve Member Retention with Podcast Marketing with Jamie Kennedy
Are you looking for a unique and effective way to market your gym, attract new members and retain members and staff? Podcasting is the answer. In this episode, we explore how gyms can leverage podcasts to build community, increase member and staff retention, and position themselves as thought leaders in the fitness industry.
ABOUT OUR GUEST
Jamie Kennedy is the executive podcast producer and founder of Brave Moon Podcasts and is deeply passionate about helping people create stories that resonate with their dream clients.
Jamie had a career in marketing and realized producing podcasts was everything she loved to do. Now she helps clients produce podcasts as part of their marketing strategy.
When Jamie is not producing podcasts and keeping podcasters organized, you will find her spending time with her husband and dog Riggs, practicing yoga, wine tasting or doing game night with friends.
key takeaways
- Podcasting is a powerful storytelling tool. Use it to share your gym’s story, highlight member success stories, and provide valuable fitness tips and advice.
- Podcasting can improve member retention. By providing valuable content and fostering a sense of belonging, podcasts can help keep members engaged and motivated.
- Podcasting can position your gym as a thought leader. By sharing expert insights and industry knowledge, you can establish your gym as a go-to resource for fitness information.
Podcasting can be a valuable tool for gym leaders who want to increase their visibility, build community, and attract new members. Listen to this episode to create a successful podcast that will help your gym stand out from the competition.
Our favourite quotable moments:
“Storytelling is an incredible way to sell your offering, your product, your service.” – Jamie Kennedy
“Podcasts can be a great tool for the top of the marketing funnel (building awareness).” – Jamie Kennedy
“Your job is to create a podcast that is helping solve your target audience’s biggest struggles.” – Jamie Kennedy
If you’re loving the podcast, please leave a review on Spotify or Apple Podcasts!
RESOURCES
- Fitness Business Podcast’s LinkedIn Community
- Mystery Shopping for Fitness Businesses – Website
- Jamie Kennedy – LinkedIn
- Brave Moon Podcasts – Website
Jamie’s Resources:
- Free podcast launch guide for leaders in health and fitness – Download today.
- Podcastle – Podcast recording and transcription platform option 1. First 3 hours are free.
- Riverside – Podcast recording and transcription platform option 2.
- Acast – Podcast hosting platform option 1.
- Libsyn – Podcast hosting platform option 2.
- Building a StoryBrand by Donald Miller
- Stories that Stick by Kindra Hall
Wise Words Guest:
In The Trenches With A REXer:
Sponsor’s Pitch:
REX Trusted Suppliers:
Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!
MEET OUR HOST
Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
