Anthony Amen is the owner and founder of Redefine Fitness in New York. He started his fitness journey with little money, forcing him to take loans and max out credit cards. In his short time, Anthony had turned his dream into reality and redefined the training industry by not only showing his clients that anything is possible, but also by being one of the only gyms ever to pay his training staff full time salaries, 401(K), and benefits. Anthony’s newest achievement is getting a program approved by the Department of Labor to now offer an apprenticeship program that will allow personal training licensing through New York State.
what you’ll learn
Anthony Amen shares his expertise on selling personal training. He emphasizes the importance of knowing how to sell to help more people and make a difference in their lives. He discusses the steps to take before starting the sales process, including creating a welcoming and clean gym environment, making a personal connection with potential clients, and offering a tour that focuses on building rapport. He also highlights the importance of role-playing to improve sales skills and overcome objections.
The importance of intention in sales
The significance of how a gym presents itself
Making the customer feel comfortable and valued
How to build rapport with potential clients during gym tours
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