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417 The Value Proposition for Giving Our Industry a Voice

417 The Value Proposition for Giving Our Industry a Voice

The Value Proposition is where Sarah Pellegrino chats with an industry supplier to find out the value they bring to their customers and the industry.  You will not only hear about the features of the product or service – which you can read on their websites or brochures – you will hear about the deep value and return of investment for you!   


Guests

  • Gale Landers, Founder and CEO of Fitness Formula Clubs with ten locations in Chicago & Chairman for the National Health and Fitness Alliance
  • Nathalie Lacombe, Vice President of Fitness Industry Council of Canada and Advisory Panel Member of canfitpro
  • Jeff Sanders, Board Chair of the New York State Fitness Alliance and EVP of Sales & Growth Strategies for Energy Fitness
  • Ed Eickoff, Treasurer for the Michigan Fitness Club Association and Executive VP of Real Estate for Planet Fitness Michigan Group


Show Summary

Now is the time to take action and join your state or national alliance to preserve the longevity of the fitness industry! Hear how you can get involved and why you should join your respective alliance from four industry leaders representing the: National Health & Fitness Alliance, Fitness Industry Council of Canada, New York Fitness Alliance, and Michigan Fitness Club Association.

Did you know that 25% of the entire global, fitness industry is permanently closed as of 12/31/21. Did you know that in March of 2020, our industry had around 57,000 fitness facilities, now we have around 43,000? With this decrease comes the loss of one and a half million jobs lost, and incredible re-staffing challenges. At this point in time it is critical that our industry gets federal financial relief and YOU, our Fitness Business Podcast family can help!

On a national level, Gale Landers from the National Health & Fitness Alliance joins us to share how the NHFA works with and is related to IHRSA. You’ll also learn key facts and stats that are critical to understand as our industry rebuilds and moves forward.

For our Canadian Fitness Business Podcast family, Nathalie Lacombe from Fitness Industry Council of Canada walks us through the state of the industry in Canada and how they’re fighting for their six million fitness members and over 6,000 Canadian fitness facilities. As Nathalie puts it best, “being part of the solution, means being part of the association”.

Then we jump into the United States state alliance world – Jeff Sanders from the New York Fitness Alliance shares how he and his board have been working tirelessly to support 2700+ New York health club operators. He shares their mission to unite and bring everyone together to represent our industry voice on one, grand level. We discuss the NYFA short and long term goals & so much more! Lastly, Ed Eickoff, representing the Michigan Fitness Club Association tells us how the MFCA was founded and the overall importance of having state associations in your industry. We talk through where they are now and where they plan to be in years to come.

 

What you’ll learn:

  1. National Health & Fitness Alliance: Hear from Gale Landers on how the NHFA works with and is related to IHRSA. You’ll also learn key facts and stats that are critical to understand as our industry rebuilds and moves forward.

  2. Fitness Industry Council of Canada: Nathalie Lacombe walks us through the state of the industry in Canada and how they’re fighting for their six million fitness members and over 6,000 Canadian fitness facilities. As Nathalie puts it best, “being part of the solution, means being part of the association”.

  3. New York Fitness Alliance: Jeff Sanders shares how he and his board have been working tirelessly to support 2700+ New York health club operators. He shares their mission to unite and bring everyone together to represent our industry voice on one, grand level. We discuss the NYFA short and long term goals & so much more!

  4. Michigan Fitness Club Association: Ed Eickoff shares how the MFCA was founded and the overall importance of having state associations in your industry. We talk through where they are now and where they plan to be in years to come.

 

 

 

Resources Our Experts Shared in the Show

National Health and Fitness Alliance

Fitness Industry Council of Canada

New York Fitness Alliance

Michigan Fitness Club Association

IHRSA Resources for State Alliances

Segment Sponsors



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