293 How to build member relationships for long-term success with Robbie Kellman Baxter

17 Jun 293 How to build member relationships for long-term success with Robbie Kellman Baxter

Posted at 08:30h in Chantal Brodrick, Weekly, Women Leaders by FBP

Robbie Kellman Baxter is a bestselling author, speaker, and consultant with more than twenty years of experience providing strategic business advice to major organizations including Netflix, Consumer Reports and LinkedIn, as well as leaders in industries including Software-as-a-Service, Media, Retail, Consumer Products, Healthcare, Financial Services and Hardware.

In the past ten years, her company Peninsula Strategies has advised over 100 organizations on subscription and growth strategy. Robbie has been featured in the Wall Street Journal and CNN and she has been interviewed on over 50 podcasts (including this one back in 2017!)

Your Podcast Snapshot

What’s changed in membership business models over the past 5 years
The effect that subscription model business (like Peloton and Mirror) have on a traditional membership business
How a membership business stays relevant into the future