Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing World – the industry’s largest conference. He’s also host of the Social Media Marketing Podcast, founder of the Social Media Marketing Society, and host of the weekly Social Media Marketing Talk Show.
What you’ll learn
- The concept of a marketing stopping list
- Low cost ways of reaching your audience through social media
- Facebook Watch: How to engage customers with organic content on social media
Episode Timeline
- 00:36 Thank you to our podcast partner Precor
- 01:07 Whats coming up in this weeks show
- 02:19 What is The Journey?
- 03:51 What are the first considerations in determining your online marketing mix
- 06:24 What is a marketing stopping list?
- 12:08 Low cost ways of reaching your audience through social media
- 14:46 Can we still engage customers with organic content on social media
- 22:48 Message from our podcast partner, Precor
- 23:40 Message from our podcast partner, ABC Financial
- 24:10 Bonus Segment: 2017 Santa Sack and the #FBPFamily Meet up
- 25:45 Overview about next weeks show with Scott Gillespie from SacoSports
Access the transcription of this interview
Resources shared in the show
Michael Stelzner
CEO of Social Media Examiner
Twitter | Facebook | Instagram
Facebook Algorithm Explained for Marketers
Precor Quick Fire Five
Scott Gillespie
Show Sponsors
Precor
Precor contact: Thomas Ding from Precor thomas.ding@amersports.com
ABC Financial
Check out the Intensive Series this month