Jason Kelly is the New York Bureau Chief of Bloomberg, overseeing more than 1,200 journalists at the company’s world headquarters. During his time there he’s written about topics ranging from semiconductors to economic development during the war in Afghanistan. But todays focus, is all around his latest book Sweat Equity: Inside the New Economy of Mind and Body.
During the interview we talk about:
- how to connect with Millenials
- Jason’s thoughts on the future for different business models in the fitness industry and;
- he gives us some insights into reaching different markets including high end corporates and the currently in-active community.