Podcasts - The Fitness Business Podcast

185 Travis Barnes Critical Systems for Fitness Business Success

August 15, 2018 By Chantal Brodrick Leave a Comment

Travis Barnes is a Multiple Business Owner, Speaker, Author and Founder of FITBIZ Mastery. He has two books, Journey Fitness and 52 Amazing Journeys. His most recent accomplishment is becoming a franchisor and he is far from an overnight success. Travis had to overcome a decade of incarceration to get to where he is at.

What you’ll learn

Areas of your fitness business you should systemise
What you can learn from franchise fitness business models
The 3 most important factors for systemising your fitness business

Episode Timeline

00:56 Thank you to our podcast partner Team RockStar Fit
01:28 Whats coming up on this weeks show
02:05 Message from our podcast partner Team RockStar Fit
02:35 Welcome to Travis Barnes
06:14 What area of our fitness business should we systemise?
07:25 What can we learn from franchise fitness business models?
08:49 What does the acronym FITBIZ stand for?
14:06 Initial critical systems for new business owners
17:04 How often should you review an operations manual?
21:20 More critical systems for business owners
22:41 The 3 most important factors for systemising your fitness business
27:30 Message from podcast partner One Fit Stop
27:54 Bonus segment: Will Ostrander from Precor
32:15 Precor Quick Fire Five with Amy Boone Thompson

Access the transcription of this interview

Precor Quick Fire Five

Amy Boone Thompson

Resources Our Experts Shared in the Show

Special Offer from Travis Barnes

Travis is offering his FITBIZ course that is normally $1497USD for only $597USD for the #FBPFamily (or you can purchase in 3 easy payments of $199USD) Simply Click this Link to take advantage of this great offer

Take a look at the PRECOR Range

Journey Fitness Credo Card

184 The 5 Stages of Building a Legacy Fitness Business

August 8, 2018 By Chantal Brodrick Leave a Comment

Greg Justice, MA, is a best-selling author, speaker, and fitness entrepreneur and was inducted into the National Fitness Hall of Fame in 2017. He opened AYC Health & Fitness, Kansas City’s Original Personal Training Center, in May 1986.

Greg is the co-founder and CEO of the National Corporate Fitness Institute (NCFI), and the co-founder of Scriptor Publishing Group.

183 Super Charge Your Productivity with These Tips from Mark Fisher

August 1, 2018 By Chantal Brodrick Leave a Comment

Mark is a speaker, consultant, and co-founder of Mark Fisher Fitness, the fitness industry’s most eccentric gym, and Business for Unicorns, a company that helps awesome humans become successful entrepreneurs.

MFF has two locations in Manhattan and was recognized as No. 312 on the 2015 Inc. 500 fastest-growing companies in America as well as one of Men’s Health’s “Top 20 Gyms in America.” Business for Unicorns has worked with clients like Sony Music, Sylvan Learning, Red Door at Elizabeth Arden, and many of the leading fitness studios across the US and UK.

182 Orange Theory Fitness: How to Recruit World Class Fitness Coaches

July 25, 2018 By Chantal Brodrick Leave a Comment

Zack Bell is a wellness professional, coach, and educator. Most importantly a father, a nerd who has a fondness for candy and a student of wellness. Zack’s focus is building people and this is grounded in an organic and honest belief that the fitness industry can be transformative.

During this episode Zack shares: the Orange Theory approach to their coach recruitment strategy, Methods for communicating to team members across multiple locations, Team KPI’s for measuring performance, 3 traits to look for when recruiting new coaches for your fitness business.

181 How to develop a social media strategy for your fitness business

July 18, 2018 By Chantal Brodrick Leave a Comment

Sam Mutimer is the Founder and Director of Social Media at Thinktank Social. During this weeks show you will learn, where you should start to develop a social media strategy, The key components of a Facebook strategy, The key components of a Instagram strategy, Top Tips on developing a social media strategy.

“Work hard, play hard…and with everything you do, do it with enthusiasm and substance or not at all” – Sam Mutimer

A broken leg in 2008 (after playing rugby for England) was the tipping point for me, where I became aware of the true power of social media and how it plays a role in branding and business as a whole.

Not one to rest on my laurels and wait for an opportunity to come knocking, I decided to make the most out of the injury time-out, posting my injury on YouTube as advertising space for businesses to then ‘bid’ for, in order to get their brand seen online.

Unsurprisingly, the video went viral and received over 27,000 views in a matter of weeks.

Watching the volume of inquiries flood through justified the value of great content and solid network connections for brands on social platforms… and an idea was formed.

Upon my return to Australia and becoming actively involved in social media marketing via digital marketing agencies, I launched my own company, Thinktank Social, as a ‘niche’ social media agency – one of Australia’s very first.

In 2016 I saw another gap in the market, and recently opened our doors at Thinktank Scout – focusing on supporting, empowering and setting up athletes for ongoing success pre, during and post career – via social and digital channels.

The educational and training role is a passion of mine that goes with the job – exciting whoever I present to and adding substance and experience along the way… including some powerful case studies from our very own campaigns we have/are working on too!

A few achievements so far: guest lecturer at RMIT, social media resident for Channel 7 news, Today Tonight, SEN radio special guest, SBS radio news commentary, along with speaking interstate and overseas.

180 Ryan Holiday How to turn adversity into an opportunity for growth

July 11, 2018 By Chantal Brodrick Leave a Comment

Ryan Holiday is the bestselling author of Trust Me, I’m Lying; The Obstacle Is the Way; Ego Is the Enemy; Conspiracy and other books about marketing, culture, and the human condition. His work has been translated into over 30 languages and has appeared everywhere from the New York Times to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world.

During his interview on The Fitness Business Podcast, we focus on The Obstacle Is the Way in which Ryan shares stories and strategies on how to turn even the most insurmountable obstacles into advantages.

Ryan is the Key Note speaker for the 2018 Athletic Business Show https://www.abshow.com/

179 How Distributed Decision Making can Transform Your Fitness Business

July 4, 2018 By Chantal Brodrick Leave a Comment

Chuck Blakeman is a serial entrepreneur, an internationally acclaimed speaker, weekly Inc. Magazine contributor, best-selling author and world-renowned business advisor who has built ten businesses in seven industries on four continents. His first book, Making Money is Killing Your Business was rated “#1 Business Book of the Year” and his second book, Why Employees are ALWAYS a Bad Idea was named one of the “Top Ten Business Books of the Year”.

178 Sean Cannell How to Start Your Own YouTube Channel

June 30, 2018 By Chantal Brodrick Leave a Comment

Why should a fitness business be on YouTube?

How to set up a YouTube channel?

When loading a video what should we include in the decryption, tags, etc?

How can we help the Search Engine Optimisation of our videos?

Sean Cannell is a YouTuber, international speaker, and business coach who built a seven figure media company helping entrepreneurs and creatives build their influence and income with online video.

Sean’s YouTube channels have over 800,000 subscribers, his videos have been viewed over 43 million times and he has been featured as one of the “20 Must Watch YouTube Channels That Will Change Your Business” by Forbes.

Sean and his team are on a mission to help 10,000 people quit their day jobs to do what they love. He is passionate about giving tactical, practical advice to use video to spread your message.

Sean is from Arlington Washington and currently lives in Las Vegas NV with his wife Sonja and their two dogs, Rosie and Sophie.

177 How to Meet the Needs of Fitness Consumers with Brand President of Anytime Fitness, Stacy Anderson

June 27, 2018 By Chantal Brodrick Leave a Comment

As Brand President for Anytime Fitness, Stacy Anderson steers the world’s largest and fastest-growing fitness franchise, serving 3 million members at gyms located in 30 countries on five continents.

Her top priority is leading the evolution of Anytime Fitness from its pioneering 24/7 convenience model to a more personalized coaching approach, featuring new digital technologies and a broader selection of group training programs.

176 Ben Coomber How to become an Awesome Personal Trainer

June 20, 2018 By Chantal Brodrick Leave a Comment

Ben Coomber is a nutritionist (BSc, CISSN), Coach, speaker and writer. He has the UK’s #1 rated health and fitness podcast on iTunes ‘Ben Coomber Radio’. Ben also run’s The BTN Academy, an online nutrition education company and he owns Awesome Supplements, a brand offering clarity in the confusing world of supplements.

Ben is a sought-after speaker selling out his own public seminars on nutrition, health and personal development alongside speaking at the major UK fitness events.