Andrea Vahl is a Social Media Consultant and Speaker and is the co-author of Facebook Marketing All-in-One for Dummies and her new book is Facebook Ads Made Simple.
She was the Community Manager for Social Media Examiner for over 2 years and has appeared in top lists on Entrepreneur.com and Inc.com.
This weeks episode is a little different to most, we have split this weeks show into two sections:
- Facebook Ad changes
- Top Facebook Ad tactics for gym owners and personal trainers.
And here’s a tip – right at the end of the interview, Andrea shares 3 of her favourite digital business tools, so make sure you listen out to today’s Fitbizpiration!
fitness manager and club manager. He has a master’s degree in exercise and health behaviours, and a PhD from the London Sports Institute. The aim of his PhD research was to identify interventions in a gym environment to increase adherence. The study increased average participation from 6 months to 13 months. He then went onto develop a training programme to assist retention that has now been delivered to 25 operators, involving nearly 93 facilities.
Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer. She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. 
If you have ever wanted to grow your fitness business, reach new markets or introduce new revenue streams – then this episode is a MUST Listen show for you.
Dr Fiona Bull MBE, PhD, 
Eric Hinderberger is the Director – Business Development for First Credit Services. During the show, Eric shares 7 ways to turn 
Sara Kooperman is the CEO of 
Erin Kelly is the Chief Strategy Officer for Brick Bodies. With more than thirty years in the fitness industry, Erin Kelly’s career began as a fitness trainer and quickly progressed to group exercise instructor, personal trainer, group exercise director, general manager, VP, COO, & CEO with companies such as Brick Bodies, Star Trac, Schwinn and Les Mills. Quite a ride that has led to extensive experience in corporate B2B sales, developing and managing high performing teams, executive leadership, consulting with top 100 fitness brands and generally an understanding of what it takes to run successful health & fitness facilities. Erin is currently the Chief Strategy Officer for Brick Bodies. In her role, Erin oversees the strategic planning for the organization inclusive of all of the programming, marketing tactics and most importantly employee engagement initiatives.
Craig Weber is the author of the bestselling book, Conversational Capacity: The Key To Building Successful Teams That Perform When The Pressure Is On (McGraw-Hill, 2013). An expert on the subjects of conversational capacity and adaptive learning, he helps people, teams, and organizations dramatically improve their performance by treating dialogue as a discipline.
