Podcasts - The Fitness Business Podcast

292 David Meerman Scott – How to Develop Fans in Your Fitness Business

June 10, 2020 By Chantal Brodrick Leave a Comment

David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese.

Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” – (the subject of his Wall Street Journal bestseller) – tapping into the mindset that relationships with customers are more important than the products they sell to them.

He is a massive live music fan, having been to 790 live shows since he was 15 years old, is passionate about the Apollo lunar program, and he loves to surf but isn’t very good at it.

291 David Vobora – The Road to Building the Adaptive Training Foundation

June 3, 2020 By Chantal Brodrick Leave a Comment

In January of 2014, David Vobora, a 5-year veteran of the NFL, met US Army Staff Sergeant Travis Mills, a quadruple amputee. David opened up his personal gym to Travis, offering his training expertise. The pair started working out together, customizing and adapting to the unique challenges posed by Travis’ injuries. Through working with Travis and engaging the veteran community, David developed a passion for helping those with life-altering injuries find life-fulfilling adaptive performance training.

David realized that, while there are many excellent rehabilitation programs as well as adaptive/Paralympic sports organizations, none existed to bridge the gap from basic functional rehabilitation to adapted sport. Adaptive Training Foundation (ATF) was conceived to fill this void.

He continued helping adaptive athletes create sustainable lifestyle changes over the next six months, and by September of 2014, Adaptive Training Foundation had received its 501(c)3 status to allow outside support for these ambitious athletes. To this day, ATF is committed to keeping its services to adaptive athletes 100% free of charge and relies on the generosity of people like yourself to not only restore lives but empower them through movement.

290 In The Trenches with Jose Teixeira and Kristen Davis

May 27, 2020 By Chantal Brodrick Leave a Comment

In part one of today’s episode you will hear from Jose Teixeira, the Head of Customer Experience at SC Fitness in Portugal, then in part two, we speak with Kristen Davis, the co-owner and co-founder of Illuminate Sweat, a boutique fitness studio based in Houston, TX.

Keepme Fitbizpiration from Jose – Advice for club owners to ensure their staff are prepared for when the doors re-open

Keepme Fitbizpiration from Kristen – One tip on how to market packages and promotions during covid-19

289 In The Trenches with Rich Hutson and Christina Sjahli

May 20, 2020 By Chantal Brodrick Leave a Comment

In part one of today’s episode you will hear from Rich Hutson, the Business Development Manager for Evolution Wellness and Rich joins us to share 5 Tips for Leading through challenging times.
Then in part two we speak with Christina Sjahli, On-Demand CFO and Cash Flow Catalyst, and Christina shares 3 financial tips that club owners can do during the COVID-19 crisis.

288 Mastermind Panel 2 for COVID-19 Planning

May 13, 2020 By Chantal Brodrick Leave a Comment

This is the second edition of our COVID19 Mastermind panel. In this broadcast, our expert panel covers:

An update about the COVID19 landscape in their territory USA, Canada, Asia, UK and Australia.
Top three pieces of advice based on their area of expertise, those focus areas are Business, Marketing, Customer experience and retention, people and leadership.

Our expert panel:

* Ross Stewart Campbell, Founder and CEO of FIT Summit – business
* Mike Arce, CEO and Founder of Loud Rumor – marketing
* Maureen Hagan, CEO of CanFitPro – people
* Jon Nasta, Director of Retention Solutions – sales and retention
* Justin Tamsett, Managing Director of Active Management and Owner of The Fitness Business Podcast – leadership

Facilitated by Chantal Brodrick

#FBPSupportsYouThruCOVID

287 In The Trenches with Kari Saitowitz and Drew Campbell

May 6, 2020 By Chantal Brodrick Leave a Comment

In part one of today’s episode you will hear from Kari Saitowitz, the Founder + CEO of Fhitting Room in New York City. Kari shares what it is like to own a fitness club in the epicenter of COVID-19 and what actions her club has taken to keep New Yorkers moving during the crisis. Then in part two we speak with Drew Campbell, the General Manager of ISSN (International Society of Sports Nutrition) based in Shanghai, China. Drew shares his insights on the state of the fitness industry and life overall in Asia during COVID-19.

286 In The Trenches with Matt Wright and Lindsay Bollinger

April 29, 2020 By Chantal Brodrick Leave a Comment

In part one of today’s episode you will hear from Matt Wright, he is the Vice President of Personal Training and Programming at City Fitness and he joins us to talk about their online app THRIVE and their new City Fitness LIVE product.

Then in part two, we are joined by Lindsay Bollinger, the General Manager of Brick Bodies Fitness Services, who talks about how she is communicating and training her staff during the COVID-19 crisis.

285 In The Trenches with Jason Stowell and Terry Hawkins

April 22, 2020 By Chantal Brodrick Leave a Comment

In part one of todays episode you will hear from Jason Stowell, he is the fitness and membership consultant to JCC’s of America and has created a 3 step guide to running effective team meetings online.

Then in part two, our guest is Terry Hawkins, Founder, and CEO of Progress Retail. In the interview, Terry shares advice for owners, managers and employees that have been affected by the circumstances of COVID 19. She helps us understand what we need to do, to get out of the Pit and Flip the switch.

284 In The Trenches with Club Owners During Covid 19 – Chris and Lachlan

April 15, 2020 By Chantal Brodrick Leave a Comment

Over the coming weeks we will be bringing you a series of special ‘In The Trenches’ interviews with fitness owners and managers, who will share their stories about what they’re doing during the COVID-19 crisis.

In part one of today’s episode you will hear from the owner of Field and Function, Chris Lilley about how they are providing live virtual classes and hiring out gym equipment.

Then in part two, we hear from Lachlan Creighton, the owner of 3 Anytime Fitness Clubs about how he is staying connected with their members and with the community.

283 In the Trenches with the Founder of Spartan, Joe De Sena

March 25, 2020 By Chantal Brodrick Leave a Comment

Joe De Sena Founder and CEO of Spartan, the world’s largest obstacle race and endurance brand – has demonstrated his entrepreneurial drive since his pre-teens. After building a multimillion-dollar pool and construction business in college, and creating a Wall Street trading firm, De Sena set his sights on ripping 100 million people off their couches by creating the Spartan lifestyle.

Following a successful career on Wall Street, Joe moved his family to Pittsfield, Vermont to operate an organic farm, a bed and breakfast, and a general store for hikers. It was here his passion grew for ultramarathons, adventure races, and endurance events, and thus the idea for Spartan was born.

With more than one million annual global participants at more than 200 events across more than 30 countries, Spartan offers heats for all fitness levels and ages, from beginner to elite and Kids as young as four-years-old. The brand has transformed more than five million lives since it was founded in 2010.

Joe De Sena is also the New York Times Best Selling Author of “Spartan Up” and “Spartan Fit,” and recently released his third book, “The Spartan Way.” As a popular keynote speaker, Joe has parlayed the teachings of his Spartan Principals into the SpartanX Leadership Forum, a series of events in which participants collaborate to solve challenges alongside business leaders while learning to overcome mental and physical obstacles.

In addition to race events, the Spartan lifestyle that Joe built encompasses all the tools one needs to transform their lives including partnerships with fitness brands such as Life Time, 24Hour Fitness and the DailyBurn; complementary training, nutrition plans and content; television series on NBC and Facebook; forthcoming documentaries about the brand, sport and health; and an extensive line of apparel and licensed fitness gear and equipment.

Throughout his lifetime, Joe has competed in any extreme sports adventure he could find, testing his mental and physical endurance against nature. Joe turned an interest in endurance racing into a passion. His racing resume is the stuff of legend – over 50 ultra-events overall and 14 Ironman events in one year alone.

Yancy Culp has been competing and coaching in the sport of obstacle course racing (OCR) since 2011. In 2013 he met Spartan Founder/CEO Joe Desena while completing the 72-hour Death Race in the mountains of Pittsfield Vermont. Since meeting Joe, Yancy has worked with Joe & Spartan in various roles such as Spartan Edge Master Coach, Leadership X coaching, and Spartan podcast host. Since completing his first Spartan Race, Yancy has completed many Spartan Ultra Beasts, Beasts, Supers, Sprints, and he finished top 50 in the Spartan elite points standings for 2014 & 2015.