Sam Mutimer is the Founder and Director of Social Media at Thinktank Social. During this weeks show you will learn, where you should start to develop a social media strategy, The key components of a Facebook strategy, The key components of a Instagram strategy, Top Tips on developing a social media strategy.
“Work hard, play hard…and with everything you do, do it with enthusiasm and substance or not at all” – Sam Mutimer
A broken leg in 2008 (after playing rugby for England) was the tipping point for me, where I became aware of the true power of social media and how it plays a role in branding and business as a whole.
Not one to rest on my laurels and wait for an opportunity to come knocking, I decided to make the most out of the injury time-out, posting my injury on YouTube as advertising space for businesses to then ‘bid’ for, in order to get their brand seen online.
Unsurprisingly, the video went viral and received over 27,000 views in a matter of weeks.
Watching the volume of inquiries flood through justified the value of great content and solid network connections for brands on social platforms… and an idea was formed.
Upon my return to Australia and becoming actively involved in social media marketing via digital marketing agencies, I launched my own company, Thinktank Social, as a ‘niche’ social media agency – one of Australia’s very first.
In 2016 I saw another gap in the market, and recently opened our doors at Thinktank Scout – focusing on supporting, empowering and setting up athletes for ongoing success pre, during and post career – via social and digital channels.
The educational and training role is a passion of mine that goes with the job – exciting whoever I present to and adding substance and experience along the way… including some powerful case studies from our very own campaigns we have/are working on too!
A few achievements so far: guest lecturer at RMIT, social media resident for Channel 7 news, Today Tonight, SEN radio special guest, SBS radio news commentary, along with speaking interstate and overseas.
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Francesca Schuler is the Chief Executive Officer at In-Shape Health Clubs, a California-based chain of over 65 full services health clubs. Prior to her role as CMO and then COO at In-Shape, Francesca held executive positions as BevMo!, Treasury Wine Estates Americas, Method Products, Inc. and The Gap. She has an M.B.A. from Wharton and lives with her family in Sonoma.
Chris Mooney is a Personal Training Performance Coach. In 2016 Chris launched 51FIT with the goal of leveraging his 20+ years’ experience in the industry to help prospective PTs make it through their first 12 months working as a commercial gym personal trainer. His business, 51FIT, has now evolved to offer coaching and mentoring services to established PTs to help keep them focused, accountable and succeed. Further to this, Chris has partnered with Australian based EMF Performance Centres as the PT manager across their 7 and rapidly growing clubs.
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