A note from the host, Chantal Brodrick

Known globally as Mr Retention for his ground-breaking work in member retention, exercise adherence and membership growth, Paul Brown is the creator of the Face2Face Retention Systems which are the standard operating procedure for several of the world’s most successful and prestigious health club groups with many millions of success stories to date and growing rapidly.

This e-book is a direct transcript of the 4-part interview series that first aired on The Fitness Business Podcast in July 2017.

It is with support from ABC Financial that we created this e-book.  You can read it all at once, or focus on one section, do the homework and then move onto the next section.  That means this ebook can be used like a workbook to improve your retention skills which makes it a powerful retention training resource in your business.

This e-book covers the following 4 chapters.

• Chapter 1:  What matters the most when it comes to Retention
• Chapter 2:  Trends and Traditions
• Chapter 3:  Retention in optional programs
• Chapter 4:   Measures of success

All the information Paul shares is timeless and universal, making the podcast and eBook a valuable resource for all fitness business owners, managers and fitness professionals.