A note from the host, Chantal Brodrick

Dr Paul Bedford has over 20 years’ experience working in the fitness industry, including roles as a gym instructor, personal trainer, fitness manager and club manager.

He has a master’s degree in exercise and health behaviours, and a PhD from the London Sports Institute. The aim of his PhD research was to identify interventions in a gym environment to increase adherence. The study increased average participation from 6 months to 13 months.

He then went on to develop a training programme to assist retention that has now been delivered this to 25 operators, involving nearly 93 facilities.

This eBook has been created from my interview with Paul in early 2019.  You will find detailed information about creating a retention plan for your fitness business and we have broken it down into 4 areas.

• What data to capture and measure to help you build a retention strategy
• How to build your customer journey to improve retention
• VIP Visits and how they affect retention
• Digital intervention – how to use a CRM system for retention rather than sales