24 Jul 010 Fred Hoffman – Talking Social Media & Technology In The Fitness Industry

Fred Hoffman, M.Ed., is the author of Going Global: An Expert’s Guide to Working Abroad in the International Fitness Industry, and the owner of Fitness Resources, an education and consultancy company. He is the recipient of the 2007 IDEA Fitness Instructor of the Year Award and has over thirty years of experience in the fitness and health industry. During this interview we ask Fred the following questions:

• What should be a health clubs number one social media platform?
• How do you stay abreast with all the technology going on in our industry?
• Who should we follow on Social Media?
• Top 3 Must dos when it comes to technology
• How to get started with your Social Media strategy

Also in this show, we hear from sponsor Active Management about a very cool lead generation tool PLUS we hear about a membership group that every fitness business owner should be a part of!

Top Tips From The Show

• Identify your most relevant social media platform by first understanding where your audience is hanging out
• Learn what you can do on social media platforms before you start using them
• Don’t just stick to fitness, follow influential leaders outside the industry too and see how they are using social media and technology
• Surround yourself with great people that are in the know, if you work together as a team, everyone can benefit from shared knowledge
• If you want someone to like your Facebook business page – tell them WHY they should like it! Then make sure you remind them to hit the ‘get notifications’ button on your page!

Inspirational Quotes From The Experts

• “Surround yourself with people that are in the know, we cant know everything, and its great to have colleagues and friends to refer you to things and educate you on things you might not have heard of” Fred Hoffman
• “Conversations are taking place on Social Media and you need to be in them. If your not monitoring – your not in the conversation” Fred Hoffman

Resources Our Experts Shared In The Show

Fred Hoffman
www.fredhoffman.com
Fred on Facebook
Fred on Twitter
Fred on LinkedIn
Equinox Health Clubs
Mari Smith
Kim Garst
Social Media Examiner
Mashable

Active Management
Membership
Marketing Templates
Active Management Fitness Marketing Tips

Tweetables – share the Experts knowledge to #GROW

[Tweet “”You need to know where your people (target market) are hanging out on #socialmedia” @FredHoffmanFit”]

[Tweet “”Learn! Learn! Learn!” @FredHoffmanFit”]

[Tweet “”Learn what you can do on a #socialmedia platform before you start using it” @FredHoffmanFit”]

[Tweet “”Conversations are taking place on #socialmedia – and you need to be part of it!” @FredHoffmanFit”]

[Tweet “”Connect with people and create a community” @FredHoffmanFit”]

Share Your Thoughts

Tell us your #1 Takeaway from this show or what success you have had from implementing an idea you heard here! Comment below and you could win a 3 minute interview on the Fitness Business Podcast!