20 Sep 528 Justin Tamsett: 5 Strategies to Improve Fitness Business Profitability, Lead Generation and Retention
Fitness Business Podcast is back! Version 3.0 kicks off with an episode to knock your (gym) socks off.
Are you struggling to increase your fitness business’s bottom line? This episode of the Fitness Business Podcast reveals five proven strategies that can help you boost profits and take your business to the next level.
ABOUT OUR GUEST
Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
key takeaways
- Maximize lead generation and boost retention. Discover how to audit your sales system and capture more leads to increase revenue, as well as learn effective strategies to keep members engaged and extend their memberships, resulting in higher profitability.
- Motivate your team. Uncover how to create a positive and supportive work environment that inspires your staff to deliver exceptional service.
- Optimize your gym’s finances. Learn how to pay yourself a fair salary and save excess cash in high-yield accounts to build wealth.
Listen now to discover actionable steps you can implement today to drive growth and success in your fitness business.
Our favourite quotable moments:
“If you want a line of people wanting to work for you, including those who already do, then start caring about your team as humans first and team members second.” – Justin Tamsett
“To fully understand perceived value, you must see your entire business through the eyes of your customer.” – Justin Tamsett
“[Digital signage] becomes an additional communication tool that could help increase revenue and reduce costs.” – Taylor Watkins
“What we leave behind is not set in stone monuments, but what is woven into the lives of others.” – FBP Community Signoff
RESOURCES
- Continue the conversation in our LinkedIn Community.
- Keepme.ai – Website
- Mystery Shopping for Fitness Businesses – Website
- Profit First book – Amazon
- Episode 24 with Mike Michalowicz
- Dr Paul Bedford – LinkedIn
- Mike Michalowicz – Website
Wise Words Guest:
- Alan Leach – LinkedIn
Sponsor’s Pitch:
- Digital Revenue Systems – Website
REX Trusted Suppliers:
If you’re loving the podcast, please leave a review on Spotify or Apple Podcasts!
MEET OUR HOST
Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
