23 Feb 091 Luke Carlson – Identifying Your Core Purpose Makes Your Fitness Business Unique – Learn More
Luke Carlson is the founder and CEO of Discover Strength whose personal training facilities are among the highest volume/revenue training facilities in the US.
Luke is a sought after speaker to businesses and leaders in a variety of industries. Luke is an ACSM Certified Exercise Physiologist and has a BS Bachelor of Science and MS Master of Science in Kinesiology from the University of Minnesota.
You Will Learn
- The importance of having a clear core purpose and core values for your business
- Why it is so important to understand what truly makes you different as a club and he outlines an exercise to do before you do any marketing for your business
- What that means to promise – and deliver five star customer service
Tweetables – Share The Experts Knowledge
[Tweet “Your company’s core value defines why your business truly exists @LukeCarlson10”]
[Tweet “The consumer is purchasing your difference not your excellence @LukeCarlson10”]
[Tweet “In our efforts to compete, we have actually become more alike @LukeCarlson10”]
Resources Our Experts Shared In The Show
Books Mentioned
Man’s Search for Meaning
Good to Great: Why Some Companies Make the Leap and Others Don’t
Precor Quick Fire Five with Scott Rawcliffe
Mindset: The New Psychology of Success
Show Sponsors
ABC Financial
Precor
Augies Quest
12th Annual Bash for Augie’s Quest
IHRSA 2017 – 8th to 11th March in Los Angeles
Website
FILEX 2017 – 28th to 30th April in Sydney
Website
