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353 Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds with Mark Schaefer

353 Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds with Mark Schaefer

Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. His blog {grow} is hailed as one of the top marketing blogs in the world.

Mark has worked in global sales, PR, and marketing positions for more than 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions. He also serves as the Chief Operating Officer of B Squared Media, an agency providing premier outsourced social media services and online customer care.  Mark has advanced degrees in marketing and organizational development; holds seven patents, and is a faculty member of the graduate studies program at Rutgers University.

Mark Schaefer shares his new book Cumulative Advantage: How to build momentum for your ideas, business and life against all odds with our Fitness Business Podcast family.

“How can we be heard?” How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers? Following the old rules of digital engagement is not enough…not nearly enough. Even being “great” is insufficient in the face of overwhelming competition redefining the limits of excellence every day. Join Mark as he explains how we can heard and discovered in this overwhelming world of noise!

Your Podcast Snapshot

  • What is cumulative advantage
  • Where does momentum come from
  • What is momentum driven by
  • Mentors- the change in this concept

Resources Our Experts Shared in the Show

Selling the Invisible by Harry Beckwith

Supertraining by Yuri Verkhoshansky

Contact Today’s Guest

Mark Schaefer

Facebook | Instagram | LinkedIn

Quick Fire Five Guest

Pete McCall

This Week’s Podcast Partner

OneFitStop



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