08 May 232 Everything You Need to Know About Data Driven Marketing
Gemma Anderson is the Head of Performance and Growth at Deakin University. She has a background as a digital strategist, working with brands such as Holden, Jetstar and Specsavers and her work has received global and local awards.
In 2016 she was recognised by B&T Magazine as the most Influential person in Marketing Under 30!
What you’ll learn
- How marketers can make the most from Data Driven Marketing
- Common mistakes businesses make when using data for marketing
- The most important steps to set up your marketing to make the most of data and technology
Precor Quick Fire Five Guest, Helen Durkin
Resources our experts shared in the show
Gemma Anderson: Website
As mentioned by Gemma: Gartner Reports
Hear Gemma speak at the Fitness Industry Technology Summit and use the code active to get a $100 discount
App recommended by Helen Durkin – OmniFocus
Book recommended by Helen Durkin – Getting things done by David Alan
Book recommended by Helen Durkin – Essentialism
Book recommended by Helen Durkin Deep Work
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