Dr PaulBedford has over 20 years experience working in the fitness industry, including roles as a gym instructor, personal trainer, fitness manager and club manager. He has a master’s degree in exercise and health behaviours, and a PhD from the London Sports Institute. The aim of his PhD research was to identify interventions in a gym environment to increase adherence. The study increased average participation from 6 months to 13 months. He then went onto develop a training programme to assist retention that has now been delivered to 25 operators, involving nearly 93 facilities.
Our intensive shows are designed specifically to be like a short course, where you will learn practical steps throughout the episode.
Our expert guest for this show will be walking us through Steps to Creating a Retention Plan for Your Fitness Business.
What you’ll learn
What data to capture and measure to help you build a retention strategy
How to build your customer journey to improve your retention.
VIP Visits and how they effect retention
Digital intervention. How to use a CRM system for retention rather than sales
With nearly 1 million downloads, The Fitness Business Podcast is the most practical podcast in the world. Subscribe to the show notes now for all the resources guests share delivered to your inbox.
fitness manager and club manager. He has a master’s degree in exercise and health behaviours, and a PhD from the London Sports Institute. The aim of his PhD research was to identify interventions in a gym environment to increase adherence. The study increased average participation from 6 months to 13 months. He then went onto develop a training programme to assist retention that has now been delivered to 25 operators, involving nearly 93 facilities.
